Wednesday, 11 March 2009

The Lipstick Effect

The lipstick effect is the name given to the the tendency for consumers to purchase small, comforting items such as lipstick rather than large luxury items in a recession. The purchase of a small item is supposed to give the same effect (well almost) as buying a whole new outfit, when times are hard. A little treat now and then is also a great way to stop yourself splurging on clothes that you cannot afford.

It doesn't have to be lipstick though, a piece of costume jewellery or especially handmade jewellery is also a great way to give yourself a treat and add a bit of sparkle to your outfit.

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